Hello all.
The Armor Critical staff met last night to discuss several important issues. The main topic was advertising and how to make the best of it. We have a concrete plan in place that will attempt to bring is as many new users as possible, and I want to be as transparent as possible in that process. Here is the general outline:
1. We are going to send a mass e-mail to all old email accounts from here and from Spark. This email will include important information and attempt to bring some old players back. Increased activity just before an advertising push will be very helpful. This list is well over 10,000 strong, but yes, a good bunch are fake emails. We will eliminate as many of those as possible.
2. After doing this, we are going to spend (our own) money on advertising. At first we have to test the waters and see what brings about the best results. Once we do a lot of data analysis, we can use the top methods or avenues and pour money into them. It's important to understand that this will be a gradual process. Once it begins, you won't see 50 new people in a day. We have to do it methodically so that we use our money most efficiently.
COMMUNITY HELP IS NEEDED
The most important things for the community to assist with are simply understand why we are doing certain things and help out where possible. For instance, one of the biggest obstacles to getting new people to stay is currently CTA. Don't get me wrong, I think CTA is great, but if every one of our available players is in a locked CTA game, a new player will just leave. We have to provide an active arena for a new person to enter into so that they can play the game. Therefore, it is likely at we will temporarily suspend CTA games at certain peak advertising times and organize fun public games so that new players can enter and play. I know this may annoy some people, but please understand the reasoning behind it. It won't last forever. We want our money and efforts to work. This is our chance to bring this game out of the pits and into a bright future.
The bottom line is: WE NEED YOUR HELP TO MAKE THIS HAPPEN. It will not happen without community involvement. You are all here because you love playing this game so I really have a lot of faith that everyone will be on board. We all want the same thing. If haxball can get 244k likes on facebook, why cant we get 500 active players again? The answer is: we can.
Other ways the community can help:
If we can do these things as a community, I am absolutely certain this game will grow. Your Operations Team has been horrible up until this point, but we are extremely motivated now and I hope some of that can be seen. We are much closer than ever before to significant improvement and promise to keep working hard to achieve that.
Thank you
The Armor Critical staff met last night to discuss several important issues. The main topic was advertising and how to make the best of it. We have a concrete plan in place that will attempt to bring is as many new users as possible, and I want to be as transparent as possible in that process. Here is the general outline:
1. We are going to send a mass e-mail to all old email accounts from here and from Spark. This email will include important information and attempt to bring some old players back. Increased activity just before an advertising push will be very helpful. This list is well over 10,000 strong, but yes, a good bunch are fake emails. We will eliminate as many of those as possible.
2. After doing this, we are going to spend (our own) money on advertising. At first we have to test the waters and see what brings about the best results. Once we do a lot of data analysis, we can use the top methods or avenues and pour money into them. It's important to understand that this will be a gradual process. Once it begins, you won't see 50 new people in a day. We have to do it methodically so that we use our money most efficiently.
COMMUNITY HELP IS NEEDED
The most important things for the community to assist with are simply understand why we are doing certain things and help out where possible. For instance, one of the biggest obstacles to getting new people to stay is currently CTA. Don't get me wrong, I think CTA is great, but if every one of our available players is in a locked CTA game, a new player will just leave. We have to provide an active arena for a new person to enter into so that they can play the game. Therefore, it is likely at we will temporarily suspend CTA games at certain peak advertising times and organize fun public games so that new players can enter and play. I know this may annoy some people, but please understand the reasoning behind it. It won't last forever. We want our money and efforts to work. This is our chance to bring this game out of the pits and into a bright future.
The bottom line is: WE NEED YOUR HELP TO MAKE THIS HAPPEN. It will not happen without community involvement. You are all here because you love playing this game so I really have a lot of faith that everyone will be on board. We all want the same thing. If haxball can get 244k likes on facebook, why cant we get 500 active players again? The answer is: we can.
Other ways the community can help:
- Create helpful content like video tutorials.
- Share the game with friends.
- Keep a positive attitude and assist new players when you see them.
- Defend new players in games so that they aren't demolished quickly.
- Give suggestions on anything mentioned here or anything that could help.
If we can do these things as a community, I am absolutely certain this game will grow. Your Operations Team has been horrible up until this point, but we are extremely motivated now and I hope some of that can be seen. We are much closer than ever before to significant improvement and promise to keep working hard to achieve that.
Thank you
![[Image: pmSssFa.gif]](http://i.imgur.com/pmSssFa.gif)
![[Image: ir0m3CU.gif]](http://i.imgur.com/ir0m3CU.gif)